Today, there are several different types of artificial intelligence, working for and with brands, including the following:

  • Artificial super intelligence. This type of AI uses a computer as a “super brain” that’s both faster and more expansive than the human brain.
  • Artificial general intelligence. Machines using artificial general intelligence (AGI) perform tasks that mimic human intelligence and decision-making. Lots of companies use it to understand human responses and respond back to them.
  • Artificial narrow intelligence. Artificial narrow intelligence (ANI) is the most introductory form of artificial intelligence. The machines that use ANI do things such as play chess and make decisions based on logic programming.

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