Using Google’s Penguin To Your Advantage
Using Google’s Penguin To Your Advantage
Using Google’s Penguin Update To Your Advantage.
“Google” has recently made drastic changes to the way they rank websites for visibility and placement on its search engine. This was done in the form of an algorithm update call “Penguin “this has dramatically effected thousands of business’s who rely on new business coming in the way of their websites.
While most of the webmasters are worried about their search ranks getting hit by Google’s Latest Penguin Update, we went in depth to find out how you can use it to your advantage. Without going into the detail with the reasoning, below are the methodologies that will help in getting top ranks after Google’s Penguin Update.
- Do not Spam websites with meaningless keywords in the content.
- If your website is displaying Ads on the top of the page, make sure they are accompanied with useful content.
- Improve your social presence.
- Work to increase time spent by users on the website and reduce bounce rate.
- Incorporate a blog on the website and update it weekly. It would be beneficial if you have your latest posts linked on the home page.
- Enrich your content with videos and pictures.
- Submit your website to Webmaster Central and notice if there are any issues being reported by Google. If any, eliminate them.
Google’s web spam update is primarily aimed at affecting the rankings of websites engaged in manipulating web pages to benefit search ranks for particular keywords. Even if your website is of great use for visitors, over optimization can lead to search rank penalties.
For more information on How To Get Top Search Engine Ranks and to enquire about our SEO, Local SEO services, feel free to contact us.
We are offering through the month of May 2012 a free website analysis to evaluate potential customers in need of better visibility and placement for their relative keywords phrases. As we all know, your website is your billboard to your business and you need to get this billboard in front of your targeted traffic to increase sales.
Google Penguin Update: There Hasn’t Been One Since The First One
There has been some chatter speculating that Google may have launched another Penguin update. That’s not the first time this has happened since the original one, and it will surely not be the last, but rest assured, there has only been one Penguin update so far.
A Google spokesperson said: “There hasn’t been an update since the first one.”
It doesn’t get any clearer than that.
Of course, one Googler recently said that Google didn’t even have anything called Penguin, so I guess you can never be 100% sure.
That said, I’m pretty confident that this particular Googler is right. Even the speculation about the possible update has been mixed. Some are attributing traffic dips to the holiday weekend.
There’s also the fact that Google makes changes every day. We should soon be seeing the big list for the month of May.
In the meantime, you’d probably do well to focus on making your site and content as good as they can be, and keep it all within Google’s quality guidelines. Also, try to make sure if you hire an agency to do your SEO, that they’re not engaging in any paid linking on your behalf.
You can still expect Penguin to be coming back around sooner or later.
Google Penguin Updated To Version 1.1
Google’s Penguin update has been somewhat divisive in the search industry. There have been Web sites that were negatively impacted by the update while Google says that Penguin was a success. One of the most persistent rumors, however, has been Google pushing out an update to Penguin. That never seemed to be the case.
It’s not immediately clear what the update covers or fixes from the original launch of Penguin back in April. A few legitimate sites claimed to have been hit by Penguin and lost traffic as a result. One theory is that the Penguin 1.1 is meant to address those legitimate sites that were targeted.
If you recall, Penguin has been billed as Google’s method of cutting down on Web spam and other nefarious parts of the Web. One of the main concerns that Penguin addressed was the use of backlinks. It was found that sites being linked to by lesser quality sites were affected by Penguin as well. This led to Chris Crum reporting on a new method that had these sites threatening to sue other sites over their use of backlinks. Nobody wants to have poor quality sites linking to them in this post-Penguin world, but linking isn’t illegal. That leaves the threat of a lawsuit the only option for those sites that rely on search to get traffic.
It remains to be seen if the newest Penguin update has had any kind of effect on search. It might have been a smart on Google’s part to release the update on Memorial Day weekend to avoid any major outcry. It leaves them a few more days to work out any minor kinks that may be in the algorithm.
It’s highly possible that the update doesn’t contain anything that is Web shattering. Google is remaining mum on the details for this update. We’ll probably have to wait until the next update on algorithm changes to find out.
Google Penguin Update: Don’t Forget About Duplicate Content
So it’s about quality guidelines. Cutts was pretty clear about that, and that’s why we’ve been discussing some of the various things Google mentions specifically in those guidelines. So far, other than:
Another thing on the quality guidelines list is: “Don’t create multiple pages, subdomains, or domains with substantially duplicate content.”
Of course, like the rest of the guidelines, this is nothing new, but in light of the Penguin update, it seems worth examining the guidelines again, if for no other reason than to provide reminders or educate those who are unfamiliar. Duplicate content seems like one of those that could get sites into trouble, even when they aren’t intentionally trying to spam Google. Even Google says in its help center article on the topic, “Mostly, this is not deceptive in origin.”
“However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic,” Google says. “Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”
Google lists the following as steps you can take to address any duplicate content issues you may have:
Don’t block Google from duplicate content. Google advises against this, because it won’t be able to detect when URLs point to the same content, and will have to treat them as separate pages. Use the canonical link element (rel=”canonical”).
Note: there are reasons why Google might skip your Canonical link elements.
It’s important to note that Google doesn’t consider duplicate content to be grounds for penalty, unless it appears that it was used in a deceptive way or to manipulate search results. However, that seems like one of those areas, where an algorithm might leave room for error.